A. True

B. False

A. Opt prospects back in only if they have interacted with other marketing content and have a Pardot score greater than 10 using an automation rule.

B. Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.

C. Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.

D. Set up a Pardot template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.

A. Automation rule match All

B. Automation rule match Any

C. Completion Action

D. Page Action

A. Develop dynamic content based on lead fields.

B. Identify attributes of the key accounts they want to target.

C. Create all contacts as campaign members in one campaign.

D. Convert all existing leads into contacts to tie to accounts.

A. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.

B. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.

C. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.

D. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.