A. Improve prospect data by adding fields to existing forms and making them required.

B. Improve lead qualification efficiency by using automation rules for prospect assignment.

C. Increase gated content on the website to provide more scoring opportunities.

D. Increase their scoring threshold to give the Sales team the most qualified leads.

A. Remove tracking code from the website and create new sites for each country.

B. Enable tracking opt-in preferences for all website visitors.

C. Create visitor filters for prospects that are known to be located in Europe.

D. Enable tracking opt-in preferences for visitors from specific countries.

A. When no new prospects are added to or processed in a program for 365 days, it becomes inactive

B. If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program

C. A single rule step can evaluate up to five conditions

D. When no new prospects are added to or processed in a program for 30 days, it becomes inactive

E. If a prospect is removed from a list that a program uses, that prospect stops moving through the program

F. If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails

G. When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently

A. Users can analyze form submission performance for the prospects they have emailed.

B. Users can analyze the performance of their templated and non-templated emails.

C. Sales Managers can receive desktop notifications for their teams' email activities.

D. Sales Managers can analyze lead information like prospect activity, scores, and grades.

A. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

B. To always book a follow up call with prospects and record notes from the call in the Pardot Notes field for future review.

C. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.

D. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.