Salesforce-Marketing-Associate 무료 덤프문제 온라인 액세스

The marketing manager at Cloud Kicks would like a report on the return on investment (ROI) across a series of marketing campaigns.
The ROI is being calculated using metrics stored on custom data extensions.
Which functionality should be used?

• A.Journey Analytics Dashboard
• B.Tracking Reports
• C.Intelligence Reports

AW Computing has been hired to provide email marketing consulting for a business-to-consumer (B2C) commerce company based in the U.S.
Which statement is true about CAN-SPAM in relation to state-specific regulations?

• A.CAN-SPAM is only required for transactional sending.
• B.Individual state laws overrule federal CAN-SPAM laws.
• C.State laws can have more restrictive requirements.

Cloud Kicks sends a digital receipt for all online orders. The receipt needs to be sent even if the subscriber has previously unsubscribed.
What should an associate use at time of send?

• A.Commercial Send Classification
• B.A Send Classification with honor list-level opt outs checked
• C.Transactional Send Classification

The marketing team at Cloud Kicks has identified an audience for their upcoming journey that will refresh daily using a data filter in Automation Studio.
Which entry source should an associate use for the journey?

• A.Salesforce Data Entry Event
• B.Audience
• C.Data Extension

Northern Trail Outfitters (NTO) decided to expand into guided outdoor tours. NTO announced this new division to its customers and encouraged them to opt-in for content regarding tours. The response was low, so NTO has continued to send tour content to its clothing audience regularly.
Why does this behavior put NTO's email sending reputation at risk?

• A.Spam filters used by email service providers are aware of subscriber's opt-in topic areas.
• B.Unsolicited and unwanted email typically results in lower engagement and increased complaints.
• C.Implementing an address book strategy impacts deliverability on email campaigns.