Marketing-Cloud-Account-Engagement-Consultant 무료 덤프문제 온라인 액세스

You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

• A.Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list
• B.Create a Marketing Cloud Account Engagement campaign for each pay per click ad and place the tracking code on the landing page
• C.Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list
• D.Create a custom redirect for each pay per ad click and and select a Marketing Cloud Account Engagement campaign for each custom redirect

What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]

• A.Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
• B.Cookies will always expire after 10 years
• C.Visitors and prospects that have " do not track " settings enabled on their browser will not have their activities tracked while on your site.
• D.The code is generated from a Salesforce campaign

LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?

• A.Place additional navigation on the LenoxSoft home page.
• B.Create new content for the paid search ads that direct to the home page.
• C.Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.
• D.Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.

LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect ' s audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?

• A.Enable the " Not You? " link to display on the Marketing Cloud Account Engagement form
• B.Use the " Forward to a friend " variable tag in Marketing Cloud Account Engagement emails
• C.Enable the Marketing Cloud Account Engagement account setting " Prevent Cookie Crossing "
• D.Enable Kiosk mode on the Marketing Cloud Account Engagement form

LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

• A.Create emails with links to whitepapers for each product line and create completion action to increase the prospect ' s score by 10 for one product line and 20 for the other.
• B.Create page actions on each product line ' s web pages to notify users and increase score when prospects visit each product line ' s section of the website.
• C.Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
• D.Create scoring categories for each product line that calculates points based on the prospect ' s interaction with marketing assets related to those product lines.