MC-Con-201 무료 덤프문제 온라인 액세스

Northern Trail Outfitters wants to reduce customer email fatigue and opt-outs.
Which feature should the Marketing Cloud Next Consultant configure to achieve this goal?

• A.Messaging Insights
• B.Send Time Optimization
• C.Engagement Frequency

Northern Trail Outfitters (NTO) is investigating reports that promotional emails are being delivered to individuals who have previously opted out earlier the same day. NTO discovers that customer consent preferences are updated daily using a batch data transform that writes directly to the Communication Subscription Consent data model object (DMO), causing customer complaints.
Which action should the Marketing Cloud Next Consultant take to resolve it?

• A.Use a streaming data transform to update consent in near real time.
• B.Configure a Create Consent action in a Data 360-triggered flow to update consent.
• C.Change the frequency of the batch data transform schedule to run hourly.

How does Marketing Cloud Next evaluate consent when determining whether a marketing message can be sent to a customer?

• A.Consent applies to a specific contact point and is shared across all subscriptions.
• B.Consent applies to an individual, regardless of the channel, subscription, or contact point.
• C.Consent applies to a specific contact point, channel, and subscription.

Northern Trail Outfitters uses distinct Business Units for each of its shoe lines. The central marketing team needs to provide a set of legally approved brand logos and disclaimers that all marketers, regardless of Business Unit, must use in their emails. The goal is to enforce brand consistency while giving Business Unit marketers the ability to create their own campaigns.
Which governance model should the Marketing Cloud Next Consultant recommend to meet this requirement?

• A.Store the approved assets in one Business Unit's enhanced CMS workspace and grant contributor access to all users.
• B.Assign marketers to a new permission set for access to a central content folder inside the enhanced CMS workspace.
• C.Use a central enhanced CMS workspace and publish approved content to the Common Assets library.

Northern Trail Outfitters configured a segment and its associated audience flow to run daily. Occasionally, the flow runs before the segment refresh is complete, causing it to process outdated segment members.
What should a Marketing Cloud Next Consultant recommend?

• A.Add a Wait for Amount of Time element to the audience flow at the start of the flow.
• B.Configure the audience flow to republish the segment immediately before running the flow.
• C.Schedule the segment refresh and audience flow to run at the same time each day.