adwords-fundamentals 무료 덤프문제 온라인 액세스

Which might negatively affect the performance of a video ad on the Google Display Network?

• A.A clear call-to-action in the opening static image
• B.A video that captures users' attention within the first 10 seconds of play
• C.Content with a non-commercial look and feel
• D.Content in the form of a running list of statistics about the company

An advertiser is primarily on direct response, as opposed to branding. The advertiser should delete keywords from campaign if the keywords:

• A.Generate many clicks and conversions.
• B.Contain more than two words in the phrase.
• C.Generate many impression very few conversions.
• D.Contain words that are duplicated in a display campaign.

The Google AdWords system rewards good Quality Score by

• A.Placing the most relevant ad into the natural search results.
• B.Guaranteeing the associated ad to show on all relevant queries.
• C.Placing the associated ad in a higher position.
• D.Adding a free badge that identifies ads with high Quality Score as "top ads".

In order for cost-per-click (CPC) ads and cost per thousand impressions (CPM) ads compete with each other in the same auction on the Google Display Network, AdWords system converts the CPC ad's bid to:

• A.A CPM
• B.A CPM conversion
• C.An effective CPM
• D.An effective CPM conversion

What best describes Enhanced Cost-Per-Click (ECPC)?

• A.ECPC is a separate bid set for ad groups using the Conversion Optimizer.
• B.ECPC is the discount applied to your Max CPC to determine actual CP
• C.ECPC is a Quality Score boost for advertisers using ad extensions.
• D.ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion.