SCMP 무료 덤프문제 온라인 액세스

A mid-size organization of about 10,000 employees is looking to revamp how they conduct internal communication. The employees are spread out in many different cities and approximately 70% of them do not work at a desk with a computer. Which of the following would NOT be recommended as an initial step to take in developing a business case proposing a new direction for internal communication?

• A.Have a series of one-on-one conversations with other communication executives in companies of similar size and challenges.
• B.Define the differences among employees when it comes to demographics, communication preferences, technology, and work environment.
• C.Evaluate the latest tools and technologies available to support internal communication.
• D.Conduct internal focus groups and/or surveys with employees to understand their challenges and preferences for receiving and responding to company information.

Which of the following is the MOST important role in strategic communication during digital transformation?

• A.Employee engagement surveys
• B.Change management communication
• C.Selection of communication tools
• D.Technology training plans

(Your organization has experienced a minor operational failure that affected a small number of customers.
Senior leadership believes the issue is unlikely to attract media attention and asks whether it can be handled quietly without public acknowledgment. What is the most ethical communication advice?)

• A.Follow leadership's direction since the issue is minor and unlikely to escalate
• B.Advise transparent communication to affected stakeholders, proportionate to the issue
• C.Recommend disclosure only if customers or media raise concerns
• D.Delay any communication until legal counsel confirms there is no obligation to disclose

The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

• A.strategic content in all our communications.
• B.accurate graphics in all our communications.
• C.procedural instructions in all our communications.
• D.legal choices in all our communications.

A city's public health service is creating awareness of its new occupational hygiene policy for its 12,000 employees. Which of the following tools would be MOST effective in raising awareness of the policy?

• A.A memorandum for use in all staff meetings within the organization.
• B.A poster campaign that covers all work units of the organization.
• C.An integrated approach using printed and digital media.
• D.Articles placed on the intranet about the importance of hygiene.