410-101 무료 덤프문제 온라인 액세스

What determines the "Total Value" of your ads?
Choose only ONE best answer.

• A.Optimizing Consumer Experience and Maximizing User Value.
• B.Maximizing Consumer Experience and Advertiser Bid.
• C.Maximizing Advertiser Value and Optimizing Consumer Experience.
• D.Maximizing advertiser value and estimated action rates.

You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.
What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for?
Choose only ONE best answer.

• A.You should bid for CPM and measure conversions.
• B.You should bid for clicks and measure impressions.
• C.You should bid for conversions and measure impressions.
• D.You should bid for impressions and measure impressions.
• E.You should bid for installs and measure impressions.

Select all marketing strategies that you would suggest for the smartwatch launch.
Choose ALL answers that apply.

• A.Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.
• B.Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.
• C.Create app install campaigns for people who have finalized a purchase for the following 15 days.
• D.Use attention-grabbing video ads on Instagram to new audiences.
• E.Create app install campaigns for people who have visited the website.
• F.Use conversion ads to the checkout page for new audiences.

You just hired a new Social Media Manager. If you give him/her access to your Fan Page as administrators, will they also have ownership of the Fan Page?
Choose only ONE best answer.

• A.Yes. Once you give administrators access to the Fan Page, they also become owners of the account.
• B.Yes, but only if they are also employees of the Business Manager Account.
• C.No, since they are employees and not administrators at the Business Manager Account.

A client you are consulting for is a fashion shoe store. They buy branded shoes at a discount and sell them through their website for young professionals.
They have a batch of 100 high-heel red shoes (sizes 32-38) in their warehouse, based in Miami, that would like to sell quickly.
They've build a core audience with the following characteristics:
- Female
- Age range 25-45
- Geographic area United States and Canada
- Interest in fashion and high heels
- Interests in red color
What recommendations do you give them to improve their audience targeting?
Choose only ONE best answer.

• A.Take out the "red color" interest
• B.Include Mexico in countries being targeted
• C.Increase age range to 20-60
• D.Take out "Canada" from geographic targetting
• E.Include interest in shoe sizes 32-28