200-101 무료 덤프문제 온라인 액세스
| 시험코드: | 200-101 |
| 시험이름: | Facebook Certified Marketing Science Professional |
| 인증사: | |
| 무료 덤프 문항수: | 60 |
| 업로드 날짜: | 2026-08-28 |
A newly launched costume brand advertising heavily on Google search has recently allocated 5% of its budget to Facebook ads. Its costumes sell for S45 or less. The brand ran an account level Conversion Lift to measure the proportion of sales generated by Facebook.
To reduce negative business impact, it chooses to run the test during its off-peak season. The test ran for two weeks, with a campaign budget of S5,000. From the internal sales data, it sees that a total of 70 purchases were made during the test period.
The results:
* Lift in view content: 27%
* Lift in add to cart: 15%
* Lift in purchases: Flat / No results available
* Cost per incremental add to cart: S56
What two conclusions could the advertiser draw based on the results? (Choose 2)
An advertiser recently ran a month-long campaign on a new media platform. This campaign targeted customers who had purchased from the advertiser in the past year. Of the 10 million customers targeted, 3 million were reached. The average frequency for the campaign was three impressions over the month. The advertiser spent $100,000 on this media buy.
After the campaign, an analyst from the media platform noticed that customers who received six or more impressions were twice as likely to purchase than those who received three or fewer impressions. To increase the number of users who receive six or more impressions, the analyst recommends that the advertiser double their spend. The goal is to increase the frequency from three to six in order to drive a significant increase in incremental return on ad spend.
What primary concern should the advertiser's in-house measurement team have about this conclusion?
A financial services brand is launching a new tagline. The primary goal is to drive cost-efficient leads. The brand also wants to prove that its audience is able to associate the new tagline back to the brand. The brand uses both the Brand Awareness and Lead Generation campaign objectives.
A multi-cell test was launched to measure how effectively its campaigns increased message association and drove leads. Eighty percent of the budget that was measured during the time period was allocated toward the Brand Awareness objective. The results estimated a significant lift in message association but flat results on leads.
Which action should the brand take to meet its primary goal?
An ecommerce brand needs to determine if additional placements will drive more results than focusing the budget primarily on Facebook Feed.
A/B test results:
* Campaign 1: Facebook Feed
* Cost per purchase: S5
* Campaign 2: Four placements
* Cost per purchase: S3
* Facebook News Feed cost per purchase: $1.50
* Instagram feed cost per purchase: $2.50
* Messenger cost per purchase: $6
* Instagram Stories cost per purchase: $7
Which action should the brand take?
A brand that has traditionally focused on TV campaigns has recently started advertising on digital channels like Facebook and YouTube. The brand manager has advised the company to invest in developing mobile-optimized creative and that its TV ads are too long to perform well online.
A post-campaign analysis was run to assess the relationship between complete video views and video duration in order to make the case that videos with shorter duration tend to achieve a greater number of complete views.
This scatter plot demonstrates the findings of the analysis.
How many of these data points are likely to skew the findings of this analysis?