AD0-E560 무료 덤프문제 온라인 액세스

A client's Marketo instance has poorly organized campaigns, leading to reporting inaccuracies.
What is the first step to resolve this?

• A.Reduce the number of campaigns
• B.Consolidate all campaigns into one workspace
• C.Remove inactive campaigns
• D.Implement naming conventions for campaigns

Refer to the case study. Unicorn Fintech needs to revamp its scoring model.
Who should be involved in making decisions on what behaviors should be scored?

• A.CIO, Sales Team Representative, Marketing Operations Manager, and a CRM Administrator
• B.CMO, Sales Team Representative, Web Developer, and a Marketing Operations Manager
• C.CIO, Marketing Operations Manager, Sales Team Representative, and a Web Developer
• D.CMO, Marketing Operations Manager, CRM Administrator, and a Sales Team Representative

Unicorn and their Adobe Marketo Engage Architect want to update their current scoring for web-based behaviors. One area that is highlighted for changes are the forms. The goal is to avoid using one form score, and instead use 3 score values, depending on whether the form is low (+3), medium (+7), or high value (+15).
What is the most scalable way to build these changes?

• A.Update the hidden Behavioral Score fields in each form to have the appropriate 'My Token' score for the value of the form Make sure this triggers a Score field update as well
• B.Update the hidden Behavioral Score fields in each form to have the appropriate score values for the value of the form Make sure this triggers a Score field update as well
• C.Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program Add the appropriate score value 'My Tokens' into the 'Change Score' flow step, then switch on
• D.Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program Add the appropriate score values into the 'Change Data Value' flow step, then switch on

Which stakeholder is responsible for configuring integrations in Marketo?

• A.Marketing Specialist
• B.Business Strategist
• C.IT Team Lead
• D.Data Analyst

An Adobe Marketo Engage Administrator for a software company that sells cloud-based solutions to enterprise customers has to prepare a presentation for the Board of Directors meeting next month, where the following questions will be answered:
* How many marketing-qualified leads (MQLs) do I have?
* How long does it take for a new lead to become an MQL?
* What is my conversion rate for MQLs to opportunities?
How should the administrator use Marketo Engage to create the process and Marketo Engage reports that will answer these questions?

• A.Build a Revenue Cycle Model (RCM)
  Create transition rules for each stage
  Set Google AdWords Conversions in the Revenue Model
  Use the Opportunity Influence Analyzer report
• B.Build a Revenue Cycle Model (RCM)
  Create transition rules for each stage
  Ensure that the transition rules have a trigger
  Use People by Revenue Stage report
• C.Build a Revenue Cycle Model (RCM), and use Smart Lists to create the reports
• D.Build a Revenue Cycle Model (RCM)
  Create transition rules for each stage
  Ensure that the transition rules have a trigger
  Use the Success Path Analyzer report