PCM 무료 덤프문제 온라인 액세스

Which of the following is an advantage of secondary data collection?

• A.It guarantees information without bias.
• B.It requires sophisticated training and hence is always accurate.
• C.It always provides data that is specific to immediate needs.
• D.It saves time and effort in collecting and analyzing.
• E.It offers in-depth consumer behavioral insights.

Lumos Lighting, a company that offers lighting solutions for office spaces, has adopted the AMA Statement of Ethics, although not in its entirety. It does not recognize the value of citizenship as an ethical requirement. Which of the following is Lumos Lighting least likely to do?

• A.Institute an employee rewards program.
• B.Apologize to a customer for a faulty product.
• C.Donate money to a nonprofit involved in developing sustainable living methods.
• D.Invest in a new manufacturing facility to generate more jobs.
• E.Create a communication channel for customers to lodge complaints.

Candy bars should most likely be sold using which type of target market coverage?

• A.exclusive distribution
• B.direct distribution
• C.selective distribution
• D.intensive distribution
• E.dual distribution

_____ are consumers who like to avoid change and rely on traditional products until they are no longer available.

• A.Early adopters
• B.Early majority
• C.Laggards
• D.Late majority
• E.Innovators

_____ involves a process of defining the 4P variables so that target customers have a clear, distinctive, desirable understanding of what the product does or represents in comparison with competing products.

• A.Value proposition
• B.Relative positioning
• C.Market positioning
• D.Selective perception
• E.Competitive positioning