PCM 무료 덤프문제 온라인 액세스

Which of the following firms is following a market development strategy?

• A.Baseline Technologies, which is entering a new country to sell its products
• B.Juniper Media, which adds public relations services to its existing advertising business
• C.Inscape Clothing Inc., which sold jeans and jackets in the Cumbrian market, expanding its market to Abara and beginning to sell footwear as well
• D.Runway Fashions, which begins selling a brand of moderately-priced clothing in addition to its premium offerings
• E.Arguello Foods, which begins a customer loyalty program to encourage its existing customers to buy more

Which of the following is an advantage of outdoor advertisement?

• A.It allows for a greater degree of personalization.
• B.It is highly targeted
• C.It offers flexibility.
• D.It is relatively inexpensive.
• E.It has a wide reach.

If the GRP of an advertisement is 60 percent and its reach is 6 percent, what is the
frequency of the ad?

• A.54
• B.360
• C.6
• D.10
• E.66

Mercosur, Association of Southeast Asian Nations, NAFTA, and European Union are examples of _____.

• A.tariffs
• B.embargoes
• C.quotas
• D.exchange controls
• E.trade agreements

Which of the following is an advantage of secondary data collection?

• A.It guarantees information without bias.
• B.It saves time and effort in collecting and analyzing.
• C.It always provides data that is specific to immediate needs.
• D.It offers in-depth consumer behavioral insights.
• E.It requires sophisticated training and hence is always accurate.